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Can science still contribute to marketing...
Marketing research has advanced by incorporating contributions from a variety of scientific fields, mainly in psychology and sociology, but also from mathematics (specifically, from statistics). Does marketing have much to gain from current scientific advances? In what fields? For ... Read more ...
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Repères receives support from OSEO(1) for its...
For a number of years now Repères has been conducting research on non-verbal communication. The idea behind this research is to acknowledge the importance of the body in our research processes. It is often said that non-verbal communication accounts for more than 80% of human communication and... Read more ...
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Repères at the Esomar Congress: 2006, 2007 ......
For those who do not know the Esomar Congress it is probably the most prestigious event in the field of market research where professionals from all over the world present their most recent research.We were therefore delighted to learn that we were selected to present a paper at the next E... Read more ...
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